Key Topics

We’re tackling the questions critical to your company and your career:

• Revenue Expansion: How do we harness AI to exponentially drive enterprise value for media companies?
  
  
• Intellectual Property: How do we navigate IP rights in an era of AI-generated content?
  
  
• Strategic Integration: How do we harness AI to boost creativity and efficiency without destroying our brand?
  
  
• Personalization vs. Bubble: How can we personalize content and programming without trapping audiences in echo chambers or commoditizing the experience?
  
  
• Ethical and Business Implications: How do we use AI, uphold trust and privacy and not upend our relationships with advertisers and consumers?

Featured Speakers

• Chris Perry, Chairman of Futures, Weber Shandwick
  
  
• Kathleen Grace, Chief Creative Officer, Vermillio AI
  
  
• John P. Wihbey, Professor of media innovation and technology, Northeastern University
  
  
• Jon Kurland, EVP, Business Affairs & Chief Entertainment Counsel at iHeartMedia
  
  
• Mina Seetharaman, GVP, Global Product Management, Gartner
  
  
• Yakov Bart, Professor of Marketing, D’Amore-McKim School of Business, Northeastern University
  
  
• Linda Portnoff, CEO, Tangy Market; Deputy Board Chair, Royal College of Music, Sweden

Outcomes

• Prepare for how AI is forever changing the way business was done yesterday
• Be able to respond to the impact of AI on the business side of the media industry
• Learn new opportunities for growth, partnerships and deal-making
• Connect to other media executives navigating this new world of AI

Who’s Attending

Media professionals, content creators, legal experts and academics who want to be prepared for what is happening today, and what is just around the corner.

• Business and partnership development
• Business and legal affairs
• Deals Teams: Licensing and sales; acquisitions and development
• Talent & IP representation
• Strategy
• General management
• Product management
• Corporate development

Logistics

Registration: Space is limited. Preregister by May 9, 2024.

When: Thursday, May 16, 2024, 9 a.m. to 5 p.m. ET

Where: In-person in
New York City at Gateway
@ The Swedish-American Chamber of Commerce, New York, 900 Third Avenue, 29th Floor, New York, NY 10022

Materials: Participants will receive preparatory materials in advance

Cost: $750. Group discounts are available

Questions?

Please contact Sandra Will: s.will@northeastern.edu 617.943.8863